SPORT PROJECTS SPAIN BRAND

Nowadays the great economic powers at an international level, in addition to the emerging powers, are using sports as a very powerful selling tool to sell their brand. This model is facilitating the development of a thriving sports industry in those countries by boosting the economy and creating a large number of jobs related to sport. In this very competitive scenario, several states have begun to develop a very solid strategy that involves the implementation of government programs to increase the sports level and to be able to sell it internally and externally.

Our model is based on the Spanish sports success model. Specifically, in the Spain Brand sale and our pride through sport, generating business opportunities for the Spanish sports sector through the transfer of sports knowledge in international markets. This allows promoting the values that represent the sport and that are associated to our country adding more value to our brand. Spain is considered as a great sporting power on the international scene, data that is reflected as the fact that it had not left the 15th place in the medal of countries since the Olympic Games in Barcelona 1992. We have great sportsmen in different modalities, besides being a reference and guide to follow in many sports. We also have great professionals in the sports world in many areas that can transfer their knowledge to other countries; generating as a consequence, a very powerful industry for Spain that the different Sports Federations should use as platforms of sale and execution with the support of organizations like the Superior Council of Sports and Liga4Sports.